Hiring a marketing agency that specializes in SEO is crucial for any site these days if you want it to achieve great search engine results in nearly all markets in Vancouver, it is an extremely competitive market and so hiring a specialist is highly recommended; otherwise you won’t be able to run a profitable business. What a SEO stratagy basically does is that they allow you to integrate all the necessary tools so your website will rank higher in search engine results, which can lead to a lot of great things in the end, such as numerous leads as well as a high profit margin.
However in order to ensure that SEO works properly, you need to make sure that your website speed is as fast as possible, because this is a major factor for all website visitors. In this article we are going to follow some important SEO tips provided by a local Vancouver digital marketing agency that will help you speed up your site and make it more attractive when compared to the ones offered by the competition.
First of all, you need to do whatever it takes in order to minimize the HTTP requests of the page, because a lot of time is spent downloading the different parts of the site. This means that you have to use CSS instead of images, streamline the number of elements on your page, reduce scripts and combine multiple style sheets into one.
Additionally, you also have to reduce the server response time, and target a time of less than 200 milliseconds if you want to be competitive. You need to use one of the multiple site monitoring solutions in order to find the current speed.
Enabling compression on your site also helps a lot from a SEO standpoint. This will reduce the bandwidth that is used for the pages, reducing the HTTP response time and making your site load faster.
Moreover, enabling browser caching can also help in this regard, as multiple elements from the site can be stored on the hard drive.
Minifying resources is another good way to build up a web page because there are lots of pieces of code that might be unnecessary, such as extra spaces, line breaks and so on. All of these combined can slow down the loading times.
Images also need to be modified if you want to speed up websites. First of all, you need to change the image size, then you need to go with a format that doesn’t require a lot of space. Adding ALT attributes on the site will also help as well.
In the end, you also need to optimize the CSS delivery method, because the faster the CSS data is loaded, the faster the site will boot up.
As you can see, there are numerous ways you can use to improve the speed of your site. All of these can have a major impact on the SEO performance of your website, so you need to make sure that all of these steps are performed if you want to rank higher in search engine results.